What is the mission of Siempre por Colombia?
Siempre por Colombia seeks to organize an influential constituency and collective action platform that empowers Colombia’s middle- class citizens, particularly disillusioned with the persistent polarization of politics. Our focus is on
uniting those who identify as centrists and middle class and are ready to organize around three core objectives:
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To build a constituency and collective action platform for the centrist, middle class.
To craft policy innovations on economic and democratic agendas that boost the security, income, and assets of this social bracket.
To do issue campaigns to double the overall base, well-being and representation of the centrist, middle class.
1 | To build a constituency and collective action platform for the centrist, middle class. |
2 | To craft policy innovations on economic and democratic agendas that boost the security, income, and assets of this social bracket. |
3 | To do issue campaigns to double the overall base, well-being and representation of the centrist, middle class. |
While Colombia’s centrist middle class has the numbers and potential, it currently lacks the identity, narrative, organization, and lasting representation required to elevate their priorities to the national agenda and transform their size into a decisive constituency force. That’s the void our organization works to fill.
Colombia’s civil society is well organized in issues such as defending armed conflict victims, human rights, or ethnic base groups’ identity, but it lacks organization of the centrist middle-class citizens and agendas. The purpose of Siempre por Colombia is to transform centrists and middle-class citizens and groups into an organized and mobilized constituency, willing and able to achieve change by doubling their representation, their average income and assets, and their overall well-being.
OUR TEAM

Marta Lasprilla
Economist from Universidad de los Andes with more than 15 years of experience in leadership positions in two financial sector associations (Asobancaria and ICAV) in Colombia. Experienced in policy formulation and public and private initiatives and project management with components of social participation, consensus-building, execution, monitoring, and evaluation of results. Expert in topics related to housing finance and policy structuring. Involvement in studies aimed at identifying barriers and solutions to access credit and financial services for middle-class families seeking to purchase housing.
Defined, structured, and implemented the Savings Accounts and Construction Promotion programs (AFC) and the interest rate subsidy for housing loans (the program known as Mi Casa Ya). These programs significantly impacted formal housing access for the population. Public sector experience as Coordinator of the Industrial Monitoring Project at the Ministry of Development and in the National Planning Department as head of the Industrial and Technological Development Unit and head of the International Technical Cooperation Division. Participated in structuring and initiating the 'Economy Modernization' program.

Ignacio Pombo Villar
Ignacio Pombo currently serves as c.e.o. of Assure Investments, has been a member of the board of directors of Grupo de Energía de Bogotá from January 2020 to March 2024 and chairman of the board of the company Empresa de Telecomunicaciones de Bogotá from February 2020 to September 2024. He has had a long career in both the private and public sectors. His career began in 1985 when he was recruited by Loyds Bank, later by the Japanese multinational Mitsubishi, and then by Palmas Oleaginosas Bucarelia. With this experience he decided to start a group of financial companies, leasing, factoring and money desk, with which he consolidated a pioneering organization innovating with bank acceptances as a means of payment. He entered the public sector in 1991, where he remained until 1998, starting as Private Secretary of the Mayor's Office of Bogota, and continued in other positions such as manager of the Lottery of Bogota, director of the United Nations programs for the development of popular settlements and the program for the prevention of drug addiction and planning director of the National Plan of Reabilitation of the Precidency of the Republic in 1994, in the National Goverment, he was secretary of the Council of Ministers, where he created the network and the unit for monitoring regional and sectorial public investment, later he was appointed director of Coldeportes, currently the Ministry of Sports, where he developed the first comprehensive support programs for athletes, the network of high performance centers, the creation of the departmental sports institutes and the national indigenous games. He returned to the private sector in 1999 and has worked there until the present, working for companies in different sectors of the economy, such as Bavaria (ABinBev group), Freeway global services, Pedro Domecq-Undurraga, Cafesalud, Althea farmacéutica, Medplus medicina prepagada, Medplus holding group and RV real estate group.
Throughout his life he has been part of multiple boards of directors of public and private entities such as the social solidarity network, the international cooperation agency, Corabastos, District Social Welfare Institute, the District Health, Transit and Transportation funds, the Civil Service council, the Narcotics council,the National Council of Ministers, the National Council of Economic and Social Policy and the District councils of Emergencies, Surveillance and Security and Popular Sales. In the educational sector, he has been an advisor for many years to institutions such as the Universidad del Itsmo and the Politécnico Grancolombiano. In the insurance sector he supported the board of the Grancolombiana insurance company and Autocredito and in the financial sector he advised the international entity Corporación Financiera Universal.
He has belonged and belongs to non-profit foundations such as the Santamaría Foundation, Ychuensucá Foundation, Funprodes and BVSP Foundation.
In his long career he has received several condecorations such as the Gonzalo Jimenez de Quesada and Colonel Guillermo Ferguson orders, and others awarded by entities such as the Superior Council of Sports of Spain, the Mayor's Office of Tambo, the Governor's Office of Nariño, the National Conference of Governors, the military house of the Nariño Palace, and the Colombian Army, among others.

Felipe Jiménez
Professor and researcher at the Center for Research and Special Projects (CIPE) at Universidad Externado and a professor at Universidad Javeriana. A distinguished professional in Government and International Relations, specialist in Applied Statistics, and Master of Public Policy from Columbia University and Universidad Externado. He is a Bloomberg Harvard City Leadership Fellow. For over 15 years, he has spearheaded key initiatives in both the public and private sectors of Colombia, establishing himself as an expert in territorial development, crisis management, and the implementation of innovative public policies. He has held various executive roles, including Secretary of Government, Secretary of Planning, and Chief of Staff at the Bogotá Mayor's Office. Felipe is co-founder of the Electoral Observation Mission (MOE), one of the most influential organizations in political and electoral matters in Colombia and the region.

Luis Ernesto Gómez
Economist and Political Scientist from the Humboldt University of Berlin with master's degrees in Political Science and Politics and Public Administration from the London School of Economics. Political and Economic Pundit in Radio and TV, former Secretary of Government of Bogotá, former Vice Minister of Interior and former Vice Minister of Labor. Postgraduate professor in government, applied microeconomics and labor market. Author of Googlecracia: Government, campaigns and digital citizens. Native Spanish speaker, fluent in English, German and Italian.

Miguel Samper Strouss
Director of the Project “Bridging Gaps: Empowering Citizens and Promoting Inclusive Development in Colombia”,
Miguel Samper Strouss is a seasoned professional with extensive experience in both the public and private sectors. Holding a master’s in public administration from Harvard Kennedy School, a master’s in international law from the National University of Singapore, and a master’s in law and economy from New York University, he combines academic excellence with practical leadership.
In the public sector, Miguel has played pivotal roles in Colombia’s social and justice reforms, notably as Director of Transitional Justice and later as Vice Minister of Justice, where he spearheaded the drafting and congressional approval of landmark laws such as the Victims and Land Restitution Law (Law 1448 of 2011). As Director General of the National Land Agency, he managed a team of over 300 staff and coordinated with more than 2,000 contractors nationwide to implement the Comprehensive Rural Reform, a key component of Colombia's peace agreements. His efforts earned him the 2017 National Award for High Public Management.
Renowned for his ability to organize, lead, and coordinate large teams, Miguel excels in designing and executing impactful policies and programs that address complex socio-economic challenges, demonstrating a profound commitment to effective leadership and social development.
What is the mission of Siempre por Colombia?
Our work aims at benefitting not only the current middle class (16 million people earning between one to four minimum wages), but also 16 million Colombians currently classified as vulnerable (earning more than one third, but less than one minimum salary). Our mission is to secure five key outcomes for the centrist, middle class citizens we will organize and work with:
1 | A job or business that guarantees income above one minimum wage for every adult in middle-class families. |
2 | Access to affordable housing (an asset) |
3 | Access to post-secondary and higher education to improve labor prospects (another asset). |
4 | A safe neighborhood for their families and community. |
5 | Transparent and accountable officials and decision makers. |
How are we going to achieve our mission?
Through tools like organization, mobilization, and public narrative as well as through policy innovations, rigorous research, and issue campaigns, Siempre por Colombia will transform centrist and middle-class citizens and groups into an organized and effective constituency, from the local, to the regional to the national level, with the capacity to craft their policies, defend their causes effectively and to double their level of representation at all levels of society.
This will ultimately provide Colombian democracy with a solid constituency and networks of political stability and national purpose.
Such organized constituencies and networks will use their mobilization and representation to increase in the short-mid-term the provision and access to affordable housing, higher education, as well as to labor and entrepreneurial opportunities, and in the mid-long-term to expand Colombia’s economic base in sectors where it has high potential but current low
